Paul Fricano opened Fricano’s Deli August of 2006 at the corner of 31st Street and Speedway. He opened with the idea to serve good food prepared fresh each day with a neighborhood feel and an emphasis on customer service. Business began to build immediately and continued to grow at a steady pace. In late 2012 Fricano's Deli moved to its new location at 24th and Nueces in West Campus. With a proper kitchen, a much larger dining room and welcoming patio it has quickly become an Austin favorite!